With a Goodwood Festival of Speed theme of ‘Addicted to Winning – The Unbeatable Champions of Motor Sport’ is a caption well matched to PEUGEOT

With their brand signature ‘Motion & Emotion’ Peugeot is aiming to reach new heights in the year that it celebrates 125-years of automotive achievement.

PEUGEOT is well known for some of the best attractions over the years at the Goodwood Festival of Speed. This year Peugeot does Goodwood again with a number of static and dynamic attractions. Exciting visitor participation activities and an exceptional vehicle/driver combo capable of challenging the Goodwood Hillclimb record.

 

Some news from Peugeot on their activities this year – On the PEUGEOT stand, again situated in line with the main Goodwood Bridge and by the Cricket Pitch, visitors can literally reach new heights with the ‘PEUGEOT Gravity Drop’ that will give a panoramic view of Goodwood from 40 feet up. This thrilling ride experience will be charged with excitement as it rises and descends to ground-level.

On the contemporary styled PEUGEOT display stand will sit an impressive collection of new vehicle designs. Primary among its many interesting display vehicles is the Exalt Concept Car; just back from making its debut at the Beijing Motor Show, this is the latest model from PEUGEOT and illustrates a forward-looking appearance and hybrid technology, combining the highly-efficient 270bhp 1.6-litre petrol engine from the RCZ R with a 70bhp electric motor to produce a combined 340bhp vehicle.

Another car of interest is the 308 R Concept – a vision of a possible extreme sports hatchback model from the 2014 ‘European Car of the Year’, that is also powered by the awesome 270bhp 1.6-litre engine from the RCZ R.  It is distinguished like the Exalt Concept Car by its ‘coupe franche’ (a clean cut line) design separating the bright red body paintwork from its dark grey rear bodywork.

Best of both worlds – the 208 HYbrid FE Concept is also on display. Combining Fun with Economy (hence FE) it is a micro-hybrid car capable of low fuel consumption (Combined Drive Cycle of 112mpg) and CO₂ at just 46g/km, yet it can accelerate with GTi-like performance to 62mph in just 8.0seconds.

The Moving Motor Show – on the Thursday, 26^th June

Three types of PEUGEOT car are available for assessment at the Goodwood Moving Motor Show this year. The RCZ R Sports Coupé, that had its debut at Goodwood last year, will allow visitors to drive this stylish car with one of the most powerful engines for its size up the infamous Goodwood Hillclimb. The Torsen differential will assure the driver of the grip and power deployed for supreme handling and performance. Also available for assessment is another impressive PEUGEOT vehicle – the new 308 (2014 European Car of the Year) is presented with the new PureTech 1.2-litre Turbo e-THP 130, which is an all-new highly-efficient compact petrol engine, capable of being both powerful and economical. The very latest new car is the 108 Top! Cabrio – a compact car with a stylish and big personality that can be personalised with a number of themed treatments. It has a high level of trim specification and new technological features, like the ‘Mirror Screen’ for smartphone connectivity.

PEUGEOT and Sébastien Loeb take on the infamous Goodwood Festival of Speed Hillclimb

The greatest head-tuning moment at this year’s Festival of Speed is expected to be Sébastien Loeb reacquainting himself with a unique return drive and attempt on the famous Goodwood Hillclimb in the awesome 875bhp / 875kg (1:1 power-to-weight ratio) PEUGEOT 208 T16 Pikes Peak car – this time tuned for sea-level, not the 14,000ft altitude of the Colorado finish line.

Sébastien’s drive in the 208 T16 has been granted with the kind permission of Citroën Racing, who also has him driving one of its cars at the Goodwood Festival of Speed. The Hillclimb is the Festival of Speed’s principal attraction and the fastest time up the 1.16-mile course is 41.6 seconds, set by Nick Heidfeld in the McLaren MP4-13 in 1999.

Goodwood Festival of Speed Hillclimb

Taking place throughout the weekend, this challenging white-knuckled course starts as a tree-lined run through the southern corner of the Goodwood Estate which then turns to sweep past the front of Goodwood House before climbing a steep and narrow Estate road bordered by flint walls and dense woodland groves towards Goodwood’s equine racecourse on top of the magnificent South Downs. The course rises 300ft from the start line to the finish and is very technical and challenging, putting the skills of the world’s very best drivers and riders to the ultimate test of concentration and speed.

Cartier ‘Style et Luxe’ concours d’elegance

Unveiled at the Paris Motor Show in 2004, the PEUGEOT 907 V12 Concept Coupé is a powerful GT Supercar displayed at the Goodwood Cartier ‘Style et Luxe’ concours d’elegance. The 907 was PEUGEOT’s view of the ultimate GT car, powered by a 500bhp 6.0-litre V12 engine, it features a carbon fibre body boasting an interior that is functional yet oozes genuine class. With the 907, PEUGEOT’s stylists created a traditional yet modern interpretation of the ultimate Grand Touring Supercar.

PEUGEOT vehicles at the 2014 Goodwood Festival of Speed

Dynamic assessment at the Moving Motor Show (26^th June):

• RCZ R Sports Coupé (270bhp from its 1.6-litre petrol engine)
• 308 (2014 European Car of the Year) powered by PureTech e-THP 1.2-litre Turbo petrol engine
• 108 Top! Cabrio (its UK debut – launching into the market on 1^st July 2014)

On display at the PEUGEOT Stand:

• Exalt Concept Car
• RCZ R Sports Coupé
• 308 R Concept Car
• 208 HYbrid FE Demonstrator
• 308 Hatchback (2014 European Car of the Year)

On dynamic demonstration up the Goodwood Hillclimb:

• 2013 208 T16 Pikes Peak car – driven by 9-times World Rally Champion Sébastien Loeb
• 1992 905 Evo 1B Le Mans Car – driven by Count Christophe D’Ansembourg
• 1988 405 T16 GR Pikes Peak – driven by Enda Garvey

On show at the Cartier ‘Style et Luxe’:

• 907 V12 Coupé Concept Coupé

Recent PEUGEOT achievements:

May – RCZ takes the DieselCar magazine Sports car crown for the 5^th year running

May – RCZ voted ‘Best Sports Car’ in the Auto Express Driver Power survey ahead of all rivals brands

April – Exalt Concept Car debuts at the Beijing Motor Show

March – 308 voted the 2014 ‘European Car of the Year’

March – PEUGEOT announces the ‘2008 DKR’ will be its challenger in the Dakar event in 2015

March – 208 T16 claims maiden victory on the Greek European Rally Championship round, 30 years after the first success of the famous 205 T16

February – 100,000^th 2008 rolls off the production line – having only been launched in May 2013

January – Novak Djokovic announced as Ambassador for the Brand

December – Excellent UK retail sales posted with 6,600 extra sales compared with 2012 and 2008 Crossover demand 35% above target with 30% rise in registrations of high specification models

December – 208 T16 Pikes Peak initiative saluted by Top publications:

• BBC TopGear Magazine awarded the 208 T16 its ‘Racecar of the Year’
• Autosport Magazine awarded it ‘Rally Car of the Year’

November – RCZ R launched to considerable praise by media critics

October – New PEUGEOT 308 and 208 GTi take MPG Marathon awards in both diesel and petrol classes

June – 208 T16 and Sébastien Loeb demolish the Pikes Peak Hillclimb record in 8:13.878 seconds

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