Lana Del Rey releases Burning Desire created by Jaguar and Ridley Scott

Hot car , hot song, featuring the Jaguar F-type and the Brit and Ivor Novello award winning Lana Del Rey, the video ‘Burning Desire’ is quite something.

Written and composed by the singer and featuring as the title track to a special film called ‘Desire’ starring Golden Globe winner Damian Lewis. The film has been created by Jaguar and the award winning producers Ridley Scott Associates.

Lana Del Rey collaborated with Jaguar last September, the singer performed the song for the first and only time to the audience at Paris’s Musée Rodin for the global reveal of the Jaguar F-TYPE. The F-TYPE coming soon, is the first two-seater sports car from Jaguar since the iconic E-type was launched 50 years ago.

The videowas filmed on location in South East London at the infamous Rivoli Ballroom. The Grade II listed former cinema, transformed in the 50s and the only remaining intact ballroom from its period in London.

Watch the Video Here, don’t forget to put it on HD

Lana’s original style is perfectly complemented by the choice of venue. For ‘Burning Desire’ she is seen wearing a vintage Ghost floor length silk dress as she performs the track.

“Film has always been so precious to me and I’m so proud to be a part of what Jaguar have envisioned for their new car with Damian Lewis. Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions – and sticking to it. It’s just good to know now, with people like Jaguar and working with them, that I’m not the only one out there with such strident, creative beliefs.”  Lana Del Rey