Bit of a strange one this Ferrari have been voted the Coolest Brand in the UK or is that the Hottest

Ferrari came first in this specific category through a survey carried out by Clear, a global marketing strategy company which is part of the M&C Saatchi Group. I haven’t been given info on other contenders so I cant tell you where JLR are another of my current favourites for coolness. Check out the New Range Rover Sport…

This opinion poll is now in its third year. A cross section of over 20,000 people, looked at 678 brands and Ferrari came third, behind the pioneers of cool, Apple and iPhone. The category was the most-loved brands by subjects of her Britannic Majesty: Ferrari scored 198 points in the Brand Desire category, an increase of 34% compared to last year. Ferrari arguably now have the finest selection of cars possibly in their history.

Read More Ferrari articles at Drive.co.uk/FERRARI