Lana Del Rey performs new Jaguar F-Type inspired track at intimate event.
The new Jaguar F-TYPE. The F-TYPE is the first two-seater sports car from Jaguar since the iconic E-type was launched 50 years ago.
Lana Del Rey’s track ‘Burning Desire’ is the soundtrack of a short film starring Golden Globe nominee and Emmy Award winning actor Damian Lewis, which will be created by Jaguar in association with Ridley Scott Associates.
The new Jaguar F-TYPE represents Jaguars Rennaissance a return to the company’s heartland. At last a two-seater, convertible sports car focused on all the senses with a maximum driver reward. The F-TYPE is a continuation of a sporting bloodline that stretches back more than 75 years and encompasses some of the most beautiful, thrilling and desirable cars ever built.
The car was revealed in front of the dramatic setting of the 18th century Musée Rodin. Following the reveal, singer Lana Del Rey took to the stage and performed a new track ‘Burning Desire’, that she has written as part of her collaboration with F-TYPE. The track is confirmed to be the sound track to a short film that is being produced in association with Ridley Scott Associates and will feature on her new album.
Starring Golden Globe nominated and Emmy Award winning actor Damian Lewis, the short film is scheduled to be filmed in South America next month and will be released early 2013.
Kai-Lu Hsiung, Managing Director of Ridley Scott Associates comments:
“Film is an innovative platform for Jaguar to launch this car and we’re hugely excited to be working on this project. This will be a genuinely surprising story for a brand to tell and we can’t wait to share it with film lovers and car fans across the globe.”
Jaguar F-TYPE
The focus on driver involvement and sporting performance in the F-TYPE is emphasised by the ‘one plus one’ layout of the asymmetric cabin. This is evidenced by the grab handle, which sweeps down the centre console on the passenger side, delineating it from the driver’s position.
Taking inspiration from cockpits of fighter airplanes, the controls are ergonomically grouped by function. Further aeronautical inspiration can be found in the joystick-shaped SportShift selector controlling the eight-speed transmission. The air vents on top of the dashboard will only deploy when instructed to by either the driver or complex control algorithms, staying tucked discreetly out of sight in other circumstances.
Aluminium forms a great part of Jaguar’s commitment to sustainability with more than half the content of the car coming from recycled metal. In addition, the F-TYPE’s structure is exclusively riveted and bonded – this manufacturing process emits up to 80 per cent less CO2 compared to that from welding a comparable steel structure. Jaguar is also rolling out its closed-loop recycling system to its suppliers, ensuring all offcuts of metal from the manufacturing process are reused.
Adrian Hallmark, Global Brand Director, Jaguar commented:“Jaguar is a founder member of the sports car segment with a rich sporting bloodline stretching over 75 years, and in the F-TYPE we’ve reignited that flame. The F-TYPE isn’t designed to be like anyone else’s sports car. It’s a Jaguar sports car – ultra-precise, powerful, sensual and, most of all, it feels alive.”
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