Mazda has a state-of-the-art website and was awarded ‘Best Web Design’ at the 2013 Reputable Click Awards
The Reputable Click Awards are a competition sponsored by Auto Trader. Based on feedback from thousands of consumers from across the UK and cover areas of lead generation, web design, search engine optimisation (SEO) excellence, mobile and social media.
- Mazda beats Audi and Volkswagen to best website title
- Survey results from 9,500 consumers establish winners of reputable digital award
- Digital experts recognise Mazda UK for use of modern web standards
The Click Awards are based on one of the largest automotive studies in the UK which surveys over 9,500 consumers through HPI, Auto Trader’s independent research partner. Consumers were asked to visit three randomly selected websites, search for used and new cars and rate the websites and mobile sites in terms of how easy they were to use, how much they liked the design and how easy it was to contact a dealer. The results of this research generated shortlists of the top manufacturers and the top digital retailers.
Held in the Long Room at Lord’s Cricket Ground recently, the Click Awards ceremony was presented by Phil Tufnell, ex England spin bowler and current team captain on Question of Sport. The judging panel included experts from Google, Nokia, Twitter and Elvis Communications.
The Best Web Design award is based on how consumers rate the overall design of the website – including lead time, ease of navigation and more subjectively, the look and feel. Of the 30 manufacturers researched, Mazda UK was shortlisted along with Volkswagen UK and Audi UK. The research revealed that Mazda achieved above the average score for every category, specifically for the home page and new car section.