At 16th Mercedes-Benz has made its debut into the CoolBrands list.
From the initial 10,000, 1,200 brands were ranked for innovation, originality, style, authenticity, desirability and uniqueness in Coolbrands List – Mercedes- Benz ranked 16th as the top non-British automotive brand. As usual the outright winner was the technology giant, Apple.
Mercedes-Benz is in the midst of launching a range of exciting new cars, including the new A-Class and the upcoming CLS Shooting Brake. Each mixes elegance with innovative technology, performance and comfort. Headed by the SLS AMG, the Mercedes-Benz passenger car range is more diverse than ever before – appealing to different needs, different budgets and preferences.
The top 20 CoolBrands® list 2012:
| 1. | Apple | 11. | Sony |
| 2. | YouTube | 12. | Bose |
| 3. | Aston Martin | 13. | Häagen-Dazs |
| 4. | 14. | Selfridges | |
| 5. | 15. | Ben & Jerrys | |
| 6. | BBC iPlayer | 16. | Mercedes-Benz |
| 7. | Glastonbury | 17. | Vogue |
| 8. | Virgin Atlantic | 18. | Skype |
| 9. | Bang & Olufsen | 19. | Nike |
| 10. | Liberty | 20. | Niko |
CoolBrands® is a registered Trademark
Rob Halloway, Communications Director at Mercedes-Benz commented on the results: “I think by its very nature, coolness is in the perception of others. I think that cool things have a certain style, elegance and swagger about them. Cool people possess all these qualities, and cool brands blend a timeless quality with absolute topicality. It sounds like an oxymoron, but that’s what makes cool “cool”. Like style over fashion, cool endures where trendiness tends to be transient.
“The SLS AMG is a new supercar for a new generation, and the A-Class is just as cool, but a lot more attainable. Radically different from its predecessor, the new A-Class has been designed and positioned to be really desirable to customers who previously might not have considered a Mercedes-Benz. The Concept Style Coupé gives another hint of what’s coming – and we’ve got lots more “must-have” compact cars on the way.
“We’re backing up everything we’re doing with great products, great people, excellent support of key events, new ways of communicating these cars to new and existing customers – and we’re going to do it in some style.”