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We use cookies and/or other similar technologies (such as device-IDs, in-App codes, pixel tags and web beacons, either alone or in combination with each other to create a unique user/device ID) ("cookies") on our website. These typically involve pieces of information or code that a website transfers to or accesses from your computer hard drive or mobile device to store and sometimes track information about you.
Cookies can be used to:
help us remember you when you visit our website from the same computer or device, and you interact with websites and online services
manage a range of features and content
store searches
present personalised content.
The website uses cookies and similar technologies to distinguish you from other users of the website. This helps us to provide you with a good experience when you browse our website and also helps us to improve the website.
What cookies do we use?
We use the following types of cookies:
Strictly necessary
Analytics/performance
Functionality
Targeting/Advertising
These are cookies that are required for the operation of drive’s website and under its terms. They include, for example, cookies that enable dealer or users to log into secure areas of the website (in future), use a shopping cart, potentially to save searches for short periods of time, or make use of e-billing services.
| Cookie | Name (1st/3rd party) | Personal data | Purpose(s) |
| lastSearch | drive (1st party) | Postcode | Save the previous search to enable the user to return to search results |
| favourites | drive (1st party) | Enable user to save listings to favourites enabling easier navigation back to those listings | ajs_anonymous_id |
| drive (1st party) | Used to track that the page and features load correctly | tracking-preferences | drive (1st party) |
| Remembers the cookie preferences of the user | softCheck | drive (1st party) | Remembers the preferences of the user |
| plpShowFinance | drive (1st party) | Remembers the preferences of the user | PLPViewType |
| drive (1st party) | Remember the preferences of the user | last-d2c-Viewed | drive (1st party) |
| Remembers last Direct To Customer vehicle user last viewed | hc_guided_search | drive (1st party) | Remembers the guided search options chosen by user for filtering search |
These cookies allow drive to recognise and count the number of visitors and to see how visitors move around its website when they are using it. They may also help drive improve the way its website works, for example, by ensuring that users easily find what they are looking for.
| Cookie | Name (1st/3rd party) | Purpose | More info |
| _ga | Google Universal Analytics (3rd party) | Used to distinguish unique users by assigning a randomly generated number as an identifier. Included in each page request and used to calculate visitor, session and campaign data for site analytics reports which we use to measure performance of the website as well as any associated marketing efforts. | Part of Google’s Analytics system; remains for two years and is refreshed for every new visit. See Google Ads Settings, Google Analytics Opt-out Browser Add-on, Google Privacy Policy. |
| _gat | Google Analytics (3rd party) | Used to limit the number of requests that have to be made to doubleclick.net if we run any website advertising in the Google search engine. | Part of Google Analytics; remains for 1 minute. |
| __adal_ca | Adalyser (3rd party) | Store which advertising campaign drove a user to visit | |
| __adal_cw | Adalyser (3rd party) | Tie back conversion events to earlier visits | |
| __adal_id | Adalyser (3rd party) | Uniquely identify a device | |
| __adal_ses | Adalyser (3rd party) | Determines whether there is an active session and which conversions have taken place in this session to prevent duplicates | |
| MUID | Bing (3rd party) | Track user sessions and conversions. | |
| MUIDB | Bing (3rd party) | Track user sessions & conversions. | |
| _hjAbsoluteSessionInProgress | Hotjar (3rd party) | Web analytics from Hotjar; uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample. | |
| _hjFirstSeen | Hotjar (3rd party) | Web analytics from Hotjar; uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample. | |
| _hjIncludedInSessionSample | Hotjar (3rd party) | Web analytics from Hotjar; uniquely identifies a visitor during a single browser session and indicates they are included in an audience sample. | |
| _hjid | Hotjar (3rd party) | Set when the customer first lands on a page with the Hotjar script. Used to persist the random user ID, unique to that site on the browser, so behaviour in subsequent visits is attributed to the same user ID. | |
| _uetvid | Google Tag Manager (3rd party) | To store and track visits across the site | |
| gcl a_u | Google Tag Manager (3rd party) | To store and track visits across the site | |
| _gid | Google Analytics (3rd party) | To count and track page views | Lifespan: 1 day |
These may be used to recognise users returning to the website. This would enable drive (subject to users’ choices and preferences) to personalise its content, greet users by name and remember their preferences (for example, users’ choice of language or region).
| Cookie | Name (1st/3rd party) | Purpose(s) |
| intercom-id-d6g226nv | Intercom (3rd party) | Enable live chat on the site |
| intercom-session-d6g226nv | Intercom (3rd party) | Enable live chat on the site |
| ajs_user_id | drive (1st party) | Collects user preferences and behaviour. Used to make content on the site more relevant to the user |
| ajs_user_traits | drive (1st party) | Collects user preferences and behaviour. Used to make content on the site more relevant to the user |
| ajs_group_id | drive (1st party) | Collects user preferences and behaviour. Used to assign into segments and make content on site more relevant to the user |
| ajs_group_properties | drive (1st party) | Collects user preferences and behaviour. Used to assign into segments and make content on site more relevant to the user |
These cookies record users' visits to the platform, pages they visit and links they follow. Drive may use this information (subject to users' choices and preferences) to make its platform more relevant to users, and potentially to share data with third party adtech partners. For more information please see Google's Privacy & Terms link here.
| Cookie | Name (1st/3rd party) | Personal data | Purpose(s) / More info |
| _fbp | Facebook pixel (3rd party) | First name, last name, email, IP address, phone number, postcode | Used by Facebook for audience metrics, analysis and advertising including: (1) user journey tracking; (2) refining and applying audience demographics; (3) informing and delivering advertising campaigns on the Facebook site; and (4) measuring advertising engagement, reach and conversion rates. You can update your choices via our cookie banner. |
| gcl au | Google AdSense (3rd party) | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services | ajs_user_id |
| drive (1st party) | Collects user preferences and behaviour. Used to make content on marketing emails (Iterable) more relevant to the user. | ANID / Doubleclick | Google Search Ads, Google Display and Video, Google Ad Manager (3rd party) |
| Used by Google Ads for advertising, including serving and rendering ads, personalizing ads, limiting frequency, muting ads, and measuring effectiveness of ads. | _ttp | TikTok | IP Address |
| Used to identify a visitor. Used to market drive via the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. | Doubleclick | Google Ad Manager (3rd party) | Store and/or access information on a device. Select basic/personalised ads and content. Measure ad and content performance. Apply market research to generate audience insights. Develop and improve products. |
| rtbh | RTB House | Banner creation and displaying personalised banner creations on the inventory to users, including within the real-time bidding environment. | Information collected includes pages and offers viewed, purchased products, purchase value, etc., tied to unique online identifiers. Technical information regarding browser/device (IP address, user agent, referrer, etc.) is retained for 500 days. See rtbhouse.com/privacy-center. |
Subject to your consent, we use Google Ads from Google Ireland Limited (“Google”) for remarketing purposes. This feature is used to show you ads that interest you on other websites and apps that participate in Google’s advertising network. To this end, a program code from Google (“Google Ads Pixel”) is implemented on this Platform. The Google Ads Pixel may ensure that certain information is stored in cookies on your end device when you visit the Platform. The cookies stored in this way make it possible to recognise you as a visitor when you visit websites belonging to the Google advertising network. We also send the gclid (“Google Click Identifier”) via a direct server connection to Google in order to evaluate the success of our ad placement. The information collected is used to enable Google to compile visit statistics for our website. These cookies are not used for personal identification. If you do not wish to use the Google Ads remarketing function, you can object by making the appropriate settings, by deactivating cookies in your browser or device settings, or by using the manage cookies option in our cookie dashboard.
This website still uses Google's online marketing tool Campaign Manager. Campaign Manager uses cookies to serve ads that are relevant to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. On the basis of a cookie ID, Google registers which advertisements are offered in which browser so that they can be prevented from being shown multiple times. In addition, Campaign Manager can also use cookie IDs to record so-called conversions related to ad requests. This is the case, for example, when a user sees an ad from Campaign Manager and later uses the same browser to visit the advertiser's website and make a purchase. According to Google, Campaign Manager cookies do not contain any personal data. Due to the marketing tools used, your browser automatically establishes a direct connection to the Google server. We have no influence on the scope and further use of the data that Google collects through this tool. For this reason, according to our available knowledge, we inform you of the following:
Through the integration of Campaign Manager, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or not logged in, it is possible that the provider can obtain and store your IP address. In addition, the Campaign Manager cookies (DoubleClick Floodlight) allow us to see whether you perform certain actions on our website after accessing one of our DisplayVideo ads on Google or on another Platform via Campaign Manager (conversion tracking) or clicked on it. Campaign Manager uses this cookie to see the content you have interacted with on our websites in order to serve you targeted advertisements later. You can prevent your participation in this tracking process in several ways:
a) by setting your browser software accordingly; especially if you block third party cookies you will not receive third party advertisements;
b) by disabling cookies for conversion tracking by setting your browser to accept cookies from the domain googleadservices.com via the link https://www. google.com/settings/ads , which is cleared when you clear your cookies;
c) by disabling the interest-based advertising of the providers that are part of the self-regulatory campaign "About Ads" via the link http://www.aboutads.info/choices , whereby this setting is deleted when you change your clears cookies;
d) by definitive deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin
e) by not giving your consent to the use of cookies in general or by means of the corresponding cookie setting at Drive.co.uk/cookies.
Please note that in this case you may not be able to fully use all the features of that offer. In addition, you can prevent Google from collecting the data generated by the cookies about your use of the websites and from processing this data by downloading and installing the browser plugin "Campaign Manager Disable Extension" available at https://support.google.com/adsense/answer/142293 under "Display settings".
For more information about the Google Marketing Platform, see: https://marketingPlatform.google.com/about/ and about data protection at Google in general : https://policies.google.com/privacy You can also visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org . The legal basis for the data processing is Art. 6(1)(a) of the GDPR.
If you would like to know more about what Google does with your personal data when you accept the cookies on Drive.co.uk , please visit https://policies.google.com/technologies/partner-sites
We ask for your consent to set cookies when you first visit the site. You can update your choices at any time by clicking “Customise Preferences” on the cookie banner.
Most web browsers automatically accept cookies and similar technologies. You can change your browser to prevent that, and your help screen or manual will tell you how. We also give you information about how to disable cookies – you may not be able to take full advantage of our website if you disable cookies.
Some cookies and similar technologies we use last only for the duration of your web or app session and expire when you close your browser or exit the site. Others are used to remember you when you return to the website and will last for longer.
The effect of disabling cookies depends on which cookies you disable but, in general, the website may not operate properly if all cookies are switched off. If you only disable third party cookies, you will not be prevented from using the website. If you disable all cookies, you may be unable to use certain functionalities on the website.
If you want to disable cookies on our site, you need to change your website browser settings to reject cookies. How you can do this will depend on the browser you use. Further details on how to disable cookies for the most popular browsers are set out below:
For Microsoft Internet Explorer:
1. Select the Tools menu > Internet Options
2. Select Privacy
3. Select the setting the appropriate setting
For Google Chrome:
1. Select Settings > Advanced
2. Under Privacy and security > Content settings
3. Select Cookies
For Safari:
1. Select Preferences > Privacy
2. Select "Remove all Website Data"
Mozilla Firefox:
1. Choose the Tools menu > Internet Options
2. Select Privacy
3. Find the menu "cookie" and select the relevant options
Opera
1. Select Files menu > Preferences
2. Select Privacy
Where you have not set your permissions, we may also separately prompt you regarding our use of cookies on the Site.
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